- 1. Esmaklassilised elamu-IP-d — Briti juhtivatele operaatoritele (Sky, BT, Virgin) kuuluvaid aadresse ei saa eristada pärismajapidamistest.
- 2. Suur ostujõud — Ühendkuningriigist pärit liiklus on reklaamivõrgustikes kõrgelt hinnatud.
- 3. Juurdepääs kohalikele turgudele — võimalus töötada eBay, Amazon UK ja ASOS Briti versioonidega ilma hinna- ja tarnetingimuste moonutusteta, samuti juurdepääs BBC iPlayerile ja muule kohalikule meediale.
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